The Headless Mule

Client

Volkswagen

Studio

Lobo

Year

2010

The video features an animation based on one of the most popular characters in Brazilian folklore, the headless mule or "Mula sem cabeça." In this legend, a cursed woman turns into a mule with flames instead of a head, galloping through the fields from Thursday sunset to Friday sunrise. The myth has various versions regarding the sin that caused the woman's transformation into a monster. The video's soundtrack is a fusion of traditional Brazilian folk music and rock'n'roll, setting the mood for an epic adventure. João Gordo, the legendary punk rocker and lead singer of the most influential Brazilian punk band, does the narration.With the tagline "Any adventure you imagine will fit," the Polo Space Cross is ready for anything. Get ready to experience the ultimate off-road driving experience with this new Volkswagen model.

The Headless Mule

Credits

Creative Director
Cadu Macedo
Concept Art
João Lavieri
3D Modeling
Marcos Smirkoff
Rendering
Serginho Dimi, Franck Falgueyrack
Motion Design
Chico Beraldo, Flavio Bernardes de Paula