<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Chico Beraldo — Work</title><description>Latest projects and case studies from Chico Beraldo, motion designer and creative director.</description><link>https://chico.cx/</link><language>en-us</language><item><title>Memories (O2 — 2018)</title><link>https://chico.cx/work/o2-memories/</link><guid isPermaLink="true">https://chico.cx/work/o2-memories/</guid><description>Passion Pictures director&apos;s Lobo takes us on a vibrant voyage through India, Pakistan, and Bangladesh in this VCCP’s new O2 International Sim commercial. The commercial shows the O2 Sim card traveling through the landscapes of India, Pakistan, and Bangladesh using the designs of local artists Shuvo Arman, Humna Mustafa, and Anj Rana. I brought these worlds into life by transporting the 2D designs into a rich 3d narrative, resulting in a truly immersive journey. I worked closely with each individual artist to ensure their style and culture were accurately translated and represented throughout the film.</description><pubDate>Thu, 16 Apr 2026 18:28:56 GMT</pubDate></item><item><title>Ideas That Rule The World (Toshiba — 2022)</title><link>https://chico.cx/work/ideas-that-rule-the-world/</link><guid isPermaLink="true">https://chico.cx/work/ideas-that-rule-the-world/</guid><description>I worked with Coutinho and Bruna on this project. It was a great experience. I got to do compositions and animations for them.</description><pubDate>Thu, 16 Apr 2026 18:15:49 GMT</pubDate></item><item><title>Liverpool FC Heroes Club (Liverpool — 2023)</title><link>https://chico.cx/work/liverpool-fc-heroes-club/</link><guid isPermaLink="true">https://chico.cx/work/liverpool-fc-heroes-club/</guid><description>I worked on 2D animation and compositing for this project, which was later featured on Motionographer.</description><pubDate>Thu, 16 Apr 2026 13:09:33 GMT</pubDate></item><item><title>Impact (Chobani — 2019)</title><link>https://chico.cx/work/impact/</link><guid isPermaLink="true">https://chico.cx/work/impact/</guid><description>Chobani is a brand that is very conscious and upfront about its impact on society and the environment. To let the public know more about where it has come from and where it’s headed, the company released an Impact Report – and commissioned from Lobo a companion film that offers a poetic counterpart to the more data-centric bulletin.

Taking inspiration from Chobani’s brand-identity artwork, composed mostly of delicate, colorful hand-painted illustrations, we’ve brought to life an idyllic journey showing how the act of giving is the first step into making universal wellness happen sooner. The 1:40 film combines vector illustration with natural textures and a color palette at the same time earthy and vibrant, enhancing the warm, caring and optimistic tone of the message.


</description><pubDate>Thu, 16 Apr 2026 03:34:43 GMT</pubDate></item><item><title>The Headless Mule (Volkswagen — 2010)</title><link>https://chico.cx/work/the-headless-mule/</link><guid isPermaLink="true">https://chico.cx/work/the-headless-mule/</guid><description>The video features an animation based on one of the most popular characters in Brazilian folklore, the headless mule or &quot;Mula sem cabeça.&quot; In this legend, a cursed woman turns into a mule with flames instead of a head, galloping through the fields from Thursday sunset to Friday sunrise. The myth has various versions regarding the sin that caused the woman&apos;s transformation into a monster.
The video&apos;s soundtrack is a fusion of traditional Brazilian folk music and rock&apos;n&apos;roll, setting the mood for an epic adventure. João Gordo, the legendary punk rocker and lead singer of the most influential Brazilian punk band, does the narration.With the tagline &quot;Any adventure you imagine will fit,&quot; the Polo Space Cross is ready for anything. Get ready to experience the ultimate off-road driving experience with this new Volkswagen model.</description><pubDate>Thu, 16 Apr 2026 03:22:34 GMT</pubDate></item><item><title>Saci Legend&apos;s (Volkswagen — 2010)</title><link>https://chico.cx/work/saci-legend-s/</link><guid isPermaLink="true">https://chico.cx/work/saci-legend-s/</guid><description>The &quot;Legend of Saci&quot; is the perfect video to showcase the adventurous spirit of the new off-road model from Volkswagen, the Polo Space Cross. The video, which is part of a campaign to launch the new model, was animated based on one of the most popular characters in Brazilian folklore, the saci.
This mischievous one-legged prankster wears a magical red cap that allows him to disappear and reappear at will, often in the middle of a dust devil. The only way to capture a saci is putting him into a bottle.
The soundtrack is a fusion of traditional Brazilian folk music and rock&apos;n&apos;roll, and the adventure is narrated by João Gordo, the legendary punk rocker and lead singer of the most influential Brazilian punk band. With its tagline &quot;Any adventure you imagine will fit,&quot; this car is ready for anything.</description><pubDate>Thu, 16 Apr 2026 01:06:46 GMT</pubDate></item><item><title>Coke On (Coca-Cola — 2019)</title><link>https://chico.cx/work/coke-on/</link><guid isPermaLink="true">https://chico.cx/work/coke-on/</guid><description>This video is part of a promotional campaign by Coca-Cola in Japan, supported by Dentsu, to promote its new “smart vending machines.” Using the Coke ON app, users could collect a stamp by placing their phone near the machine when making a purchase.</description><pubDate>Thu, 16 Apr 2026 00:50:01 GMT</pubDate></item><item><title>Globo ID (Globo — 2019)</title><link>https://chico.cx/work/globo-id/</link><guid isPermaLink="true">https://chico.cx/work/globo-id/</guid><description>Back in 2019, Globo, a major Brazilian Network TV channel, invited Vetor/Lobo to develop a new brand animation guide for its internal designs.
The main challenge was to illustrate the promenade of a clean whitish circle along a transparent plate, leaving as a trail some vibrant and colorful engraved strokes. At the same time, we had to keep in mind all the audio track and maintain the pace, to think of the entire video as a unique piece.
We had a multidisciplinary frontline team to explore and develop some animation tests. At the beginning of the process, we had to create tools to do a boolean cut on the 3d meshes using Houdini, Cinema 4d, and After Effects.</description><pubDate>Thu, 16 Apr 2026 00:28:11 GMT</pubDate></item></channel></rss>